Sports business consulting with a practical edge
Our story
Backstay Pty Ltd was founded to give sports organizations, clubs, and athletes access to the kind of strategic and operational consulting normally reserved for large corporates — adapted for the realities of sport.
We work as an extension of your leadership team: asking the hard questions, structuring the plan, and staying close through delivery. Our focus is general sports business consulting — strategy, operations, and commercial growth — for clients who want a partner that understands both the business side and the culture of sport.
How we work with clients
Listen first
Every organization is different. We start by understanding your goals, constraints, and culture before recommending a path forward.
Plan with rigor
We bring structured, evidence-based thinking to strategy, operations, and commercial decisions.
Stay for delivery
Strategy is only useful if it gets implemented. We stay close through execution, not just the plan.
Want to know if we’re the right fit?
Reach out and tell us about your organization — we’re happy to have an initial conversation.
Contact Backstay