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Sports Business Consulting

Strategy and structure for organizations that compete to win

Backstay Pty Ltd partners with sports organizations, clubs, and athletes to build stronger operations, smarter revenue strategy, and a clearer path to long-term performance.

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What We Do

Sports business consulting, built around your goals

We work alongside boards, executives, coaching staff, and athletes to turn ambition into a workable plan — then help deliver it.

Strategic Planning

Clear, practical strategy for clubs, federations, and sports businesses navigating growth or change.

Performance & Operations Consulting

Operational reviews and performance frameworks that help teams and staff work at their best.

Sponsorship & Revenue Strategy

Commercial strategy, sponsorship positioning, and revenue diversification for sustainable growth.

Athlete & Organization Advisory

Independent advisory support for athletes, clubs, and organizations at key decision points.

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Why Backstay

Consulting grounded in the realities of sport

We understand that sports organizations operate differently from typical businesses — on-field performance, fan and member expectations, governance, and commercial pressure all have to work together. Backstay Pty Ltd brings structured, general sports business consulting experience to help leadership teams make confident decisions and build organizations built to last.

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Let’s build what’s next for your organization

Tell us about your club, team, or organization and we’ll help you find the right path forward.

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